VII INTERNATIONAL CONFERENCE

Goals of This Year’s Conference

“Organic Processing and Trade 2020”

To determine a market profile of final organic products in 2020
To acquaint the market participants with the changes in Ukrainian legislation with respect to organic production
To provide information about technologies used to produce organic food
To find technical solutions to ensure more successful sales of organic products at Ukrainian supermarkets
To foster modern marketing skills by learning what organic product consumers prefer

Join the conference

This event is intended for:

ORGANIC AND INORGANIC PRODUCT PROCESSORS AND COMPANIES WHICH INTEND TO IMPLEMENT PROCESSING TO INCREASE THE ADDED VALUE OF THEIR PRODUCTS

VARIOUS OUTLETS, ONLINE AND OFFLINE, WHICH SELL OR INTEND TO SELL ORGANIC PRODUCTS

THE CONFERENCE WILL BRING TOGETHER THE PARTICIPANTS FROM AROUND THE WORLD AND OUR LIVE DISCUSSION WILL DEFINITELY GIVE YOU A LOT OF INSIGHTS! THIS IS WHAT YOU GET:

YOU WILL PARTICIPATE IN THE ONLINE CONFERENCE AND HAVE A CHANCE TO ASK QUESTIONS TO THE SPEAKERS IN THE CONFERENCE CHAT AND TELEGRAM CHANNEL DURING THE EVENT

YOU WILL RECEIVE THE PRESENTATION MATERIALS DESIGNED SPECIFICALLY FOR OUR CONFERENCE

YOU WILL HAVE ACCESS TO THE VIDEO RECORDING FOR 10 DAYS

NOTE: THE EVENT’S MATERIALS WILL BE AVAILABLE ONLY TO THE CONFERENCE

KYIV
26 NOVEMBER

VII International Conference “Organic Processing and Trade”

103 Days

18 Hours

16 Minutes

39 Seconds

THE VII INTERNATIONAL CONFERENCE “ORGANIC PROCESSING AND TRADE 2020” AIMS TO CONTINUE CONSOLIDATING THE ORGANIC MARKET OF UKRAINE AND THE WORLD WE WILL DISCUSS 5 KEY TOPICS:

INTERNAL MARKET ANALYTICS

ORGANIC PROCESSING TECHNOLOGIES

RISKS OF ORGANIC PROCESSING AND SUPPLY CHAINS

ORGANIC TRADE AND ITS LEGISLATIVE REGULATION

CHALLENGES OF E-COMMERCE AS A SEPARATE FULL-FLEDGED SALES CHANNEL

Moderators

Sergiy Galashevskyy

Director of Organic Standard LLC

Olena Korogod-Berezovska

President of Organic Ukraine NGO

Natalie Prokopchuk

Organic Component Coordinator Swiss-Ukrainian Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine”

YOU WILL HAVE ANSWERS TO THE TOP 5 QUESTIONS IN ORGANIC TRADE:

Does organic trade have the main and non-commercial value: timely and high-quality order picking and delivery?
How does the lack of a full range of organic products affect the formation and development of the organic market?
Does the organic product meet the major modern levels of consumer requirements: functional, safe, emotional, social, transformative experience?
Do the organic processors have updated trade trends: digitalization and online, optimised communication and activities, HACCP and quality certificates as well as logistics services?
How do the organic producers invest in transforming the consumer experience and not in the product??

9:00 – 9:30

Beginning (opening)

Andriy Olefirenko

Vice President of Organic Ukraine, NGO Head of Strategic Committee on Forming the Organic Business Success company Organic Original, trademark Еcorod

Olena Stretovych

Vice President of Organic Ukraine, NGO director of factories Organic Milk, Organic meat product, Domestic chicken, trademark Organic Chicken

Roman Diazhuk

Vice President of Organic Ukraine, NGO owner of Danube Agrarian LLC

Vladyslav Bolokhovsky

Vice President of Organic Ukraine, NGO Head of BTU Center LLC, trademark Zhyva Zemlya

9:30 – 10:00

Welcoming remarks

Viktor Shutkevych

Assistant Director of the Swiss Cooperation Office, Embassy of Switzerland in Ukraine

Sergiy Glushchenko

Deputy Minister for Development of Economy, Trade and Agriculture of Ukraine

Oleksandr Kaliberda

National Long-term Expert, German-Ukrainian Cooperation in the field of Organic Agriculture (COA)

POLITICAL DIALOGUE:

The Position of the Legislature and the Executive

10:00 - 10:10

Prospects for the development of the organic sector in the new legislation

Valentyna Zayets
Head of the Division of State Policy in the Field of Organic Production, Department of State Policy in the Field of Sanitary and Phytosanitary Measures, Ministry for Development of Economy, Trade and Agriculture of Ukraine
10:10 - 10:20

State control over compliance with legislation in the field of organic production, circulation and labeling of organic products

Vladyslava Magaletska
Head of the State Food and Consumer Service of Ukraine
10:20 - 10:30

Organic control system in EU

Natalie Prokopchuk
Organic Component Coordinator Swiss-Ukrainian Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine”

ANALYTICS:

Reviewing Data to Elicit the Client and Competitor’s Marketing Activity

10:30 - 10:40

Consume organic products in Ukraine EatOrganic.in.ua: Available range of Ukrainian organic food as of the end of 2020

Olena Korogod-Berezovska
President of Organic Ukraine NGO
10:40 - 11:00

Ukrainian organic market overview: Product range and sales in 2019

Olena Manziuk
Leading Certification Specialist, Organic Standard LLC
11:00 - 11:15

External organic market overview: Product range and volumes of organic products exports from Ukraine in 2019

Sergiy Galashevskyy
Director of Organic Standard LLC

ORGANIC TRADE:

Focus on Consumer Demand and Preferences

11:15 - 12:00

Comparing EU and Ukrainian consumer trends. Major highlights of the consumer communication strategy

Mykhailo Cherniak
Strategic Leader and Founder of Cherniak Brand Consulting
12:00 - 12:30

Technical solutions for a more successful sale of organic products in the Ukrainian supermarkets on the example of the German and Swiss discounters

Toralf Richter
Senior Expert in organic market development, Research Institute of Organic Agriculture (FiBL, Switzerland)
12:30 - 13:00

Trade regulation in Ukraine: International and Ukrainian rules

Kateryna Shor
Project manager at Information Center «Green Dossier» Coordinator of the Organic Informational Portal, SAFPI
12:30 - 13:00

Trade regulation in Ukraine: International and Ukrainian rules

Yuliya Movchan
Lawmaking Expert, Center for Lawmaking and Legal Expertise, SAFPI, QFTP project expert
13:00 - 14:00

Trading platform from the Ukrainian retail sector: What do retail outlets in Ukraine need?

Danylo Chervonyi
Product group management specialist WINE TIME
13:00 - 14:00

Trading platform from the Ukrainian retail sector: What do retail outlets in Ukraine need?

Anna Makievska
Head of Good Wine Procurement, Co-Founder and CEO Bakehouse
14:15 - 15:00

Break

TECHNOLOGIES:

Thorough Knowledge of Technologies Ensures Efficient Production and Sales

15:00 - 15:25

Organic production technologies in horticulture

Yan Ostrovskyy
Director of Stodola LLC
15:25 - 15:50

Experience in creating a space-organic brand for modern man

Oleksandr Tonkikh
Chief business development officer
15:25 - 15:50

Experience in creating a space-organic brand for modern man

Dmytro Bielopolskyi
Art director of a creative agency Nos
15:50 - 16:10

Organic bread from Bakehouse - 5 years of experience in 15 minutes

Julia Pyatnytska
head of organic processing and co-owner of the bakery
16:10 - 16:30

Food safety requirements

Yurii Ohlashennyi
Food Safety Expert, Senior Expert of organic component, Swiss-Ukrainian Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine

ORGANIC PROCESSING RISKS:

Risk Management Unifies Culture, Processes and Structures in Organizations for the Future of Ukrainian Business

16:30 - 17:00

Building an effective partnership with organic producers and certification bodies

Sergiy Kuzmenko
Director Organic Business Unit UKROLIYA
17:00 - 17:30

Risks of post-harvesting and processing berry products

Alla Ponomarenko
Managing Partner Alta Kraina LLC

E-COMMERCE

Successful Producers’ Cases

17:30 - 18:00

Online organic products store: How to turn complexity into a feature

Anastasia Le Khak
Head of Marketing at Natur Boutique, a chain of organic and healthy products stores
18:00 - 19:00

Buy me online: Multichannel E-Commerce strategy for Ukrainian organic food brands

Dr. Dmytro Romets (MBA)
Management consultant (Germany)
19:00

Conclusions

Moderators

Олена Березовська

Президент ГС «Органічна Україна»

The goal is to continue consolidating the organic market of Ukraine and the world

Organic production

is a certified activity related to the production of agricultural products, including all stages of technological processes, i.e. primary production (including harvesting), preparation, treatment, mixing and related procedures, filling, packaging, processing, reconstitution and other changes in the state of products), which is conducted in compliance with the legal requirements in the field of organic production, circulation and labelling of organic products.

Organic processing

is a type of a certified activity.

Organic food products

are food products resulting from organic production.

Organic trade

is any handling or storage of organic products for sale, other than any handling or storage of labelled organic products for sale to final consumers.

TODAY WE ARE RETHINKING TRADE TO MEET MODERN CONSUMER DEMANDS. THE STABLE DEMAND FOR FOOD PRODUCTS AND THE GROWING DEMAND FOR ORGANIC PRODUCTS MOTIVATE THE PRODUCERS TO TAKE RESOLUTE ACTIONS. ONE OF THE EVENT’S TASKS IS TO EMPHASIZE TWO KEY ASPECTS:

PROCESSING FOOD RAW MATERIALS IS PRIMARILY AIMED AT PRESERVING THE NUTRIENTS AND COMPOUNDS FOR HUMANS IN THE FINAL PRODUCTS AND BEVERAGES. WHEN PROCESSING FOOD RAW MATERIALS, THE TECHNOLOGICAL PROCESSES AND MODES SHOULD BE OPTIMAL IN TERMS OF PRESERVATION AND ACCUMULATION OF BIOLOGICALLY ACTIVE SUBSTANCES.

ORGANIC TRADE IS THE ORGANIC PRODUCT CIRCULATION WHICH MUST TAKE PLACE IN COMPLIANCE WITH THE REGULATIONS OF INTERNATIONAL AND NATIONAL TRADE WITH MAXIMUM CONTROL OVER THEIR OBSERVANCE.

We will identify points to make significant changes and deal with business challenges:

1 Выбирай Increasing competition from inorganic
agricultural products
and other countries

2 Выбирай Lack of qualified personnel
Lack of qualified personnel Lack of qualified personnel

3 Выбирай Regulatory and operational risks
Брак кваліфікованих кадрів Брак кваліфікованих кадрів

1 Зростання конкуренції з неорганічної
сільськогосподарською продукцією
та іншими країнами
2 Брак кваліфікованих кадрів
3 Регуляторні і операційні ризики
4 Зростання конкуренції з неорганічної
сільськогосподарською продукцією
та іншими країнами

If you are willing to be a patron of Organic Ukraine and support the conference “Organic Processing and Trade”, please fill out the short form and we will immediately contact you

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UNDER THE PATRONAGE

ORGANIZERS

FINANCIAL SUPPORT

ТУТ МОЖЕ БУТИ
ВАША КОМПАНІЯ

The event is supported by Switzerland as part of the Swiss-Ukrainian Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland). www.qftp.org

GENERAL SPONSOR

ТУТ МОЖЕ БУТИ
ВАША КОМПАНІЯ

PARTNERS

The Project German-Ukrainian Cooperation in Organic Agriculture (COA);
EU project “Support to Agricultural and Food Policy Implementation” (SAFPI);
Information portal "OrganicInfo".
The State Institution “Export Promotion Office of Ukraine”
Media Group "Technology and Innovation"
Magazine "AgroElite"

Join up!

Public contract

VII INTERNATIONAL CONFERENCE “ORGANIC PROCESSING AND TRADE 2020”

The attendees will learn how to increase organic product trade, turnover and profits of organic producers.

“Organic Processing and Trade 2020”

This event is intended for:

YOU WILL HAVE ANSWERS TO THE TOP 5 QUESTIONS IN ORGANIC TRADE:

Олена Березовська